Kribi Coffee
Type: Print, Packaging
Jacques Shalo was born into the coffee world. Literally. Born on his family's
coffee farm in Cameroon, Africa. He grew up surrounded by the sights, sounds,
and smells of the crop that would later shape his career. After several years
away from the coffee industry he found himself yearning to reignite his passion.
On a mission to pay his farmers more and disrupt the industry with air roasting,
Jacques Shalo and master coffee roaster Amir Semsarieh founded Kribi Coffee
Air Roastery.
Kribi Coffee
Type: Print, Packaging
Jacques Shalo was born into the coffee world. Literally. Born on his family's farm in Cameroon, Africa. He grew up surrounded by the sights, sounds, and smells of the crop that would later shape his career. After several years away from the coffee industry he found himself yearning to reignite his passion. On a mission to pay his farmers more and disrupt the industry with air roasting, Jacques Shalo and his master Roaster Amir Semsarieh founded Kribi Coffee Air Roastery.
The Challenge
Kribi an established coffee shop with an existing typographic logo utilizing a bright color palette rooted in African tribal colors. The challenge was to integrate new coffee bag designs, take out coffee cups/labels and a new bag design.
The Outcome
Creating proposed graphic packaging as a storytelling medium that viaually encapsulates the essence of the brand and its products. Communicating Kribi's values and personality, the uniqueness that sets it apart from competitors.
Kribi Coffee's mission is about building a local community that values hard work, innovation and fair trade. Redesigning three blended coffee bags, Happy Face, Love is Love, and Mt Oku. I chose the water buffalo for the Happy Face coffee bag to represent the feel good quality of the coffee. The water buffalo is a symbol of strength, tenacity with a powerful presence. The heart, love, to emphasize that all forms of love are valid and to be treated equally. Mt Oku is the largest volcano in Cameroon, it too has a powerful pesence as a symbol of strength, tenacity and resilience.
Kribi Coffee
Identification Elements
Typefaces & Typography
There are two official typefaces for all materials produced by Kribi Coffee.
The primary typeface is Franklin Gothic ATF. The secondary typeface is Anzo Sans Uber.
Illustrated below are the approved styles. These typefaces are all available through Adobe Fonts, accessible throughout all Adobe programs.
Primary Typeface
Franklin Gothic ATF
AaBbCc
[#0123]
Secondary Typeface
Anzo Sans Uber
ABc
[#0123]
Color Palette
A distinctive color system has been developed for use on packaging, stationery and other Kribi Coffee communications. The colors are used in various combinations.
ELECTRIC.
SUSTAINABLE.
UNPARALLELED.
Air Roasting is Supreme Roasting.
