Juice 1340
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Type: Digital Marketing
Juice@1340 owners Derrick Westbrook, Danielle Lewis, and Tim Williams take an
inclusive approach with wine and spirits. A wine shop and bar in the West Loop
run by Westbrook — a star sommelier who's worked at lauded restaurants namely
Elizabeth and Next. Williams has worked with Pour Souls, a consultancy which throws pop-ups to show customers how to mix proper drinks. Lewis has worked for BokaRestaurant Group at restaurants like GT Fish & Oyster and GT Prime, overseeing cocktail programs for several of their James Beard Award-winning venues.
Westbrook says, "That's what makes us dangerous in the field. We have three
people who have been in this business for a long period of time, who are at the
top of their games."
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Juice@1340
Type: Digital Marketing
Juice@1340 owners Derrick Westerbrook, Danielle Lewis, and Tim Williams took an inclusive approach with wine and spririts. A wine shop and bar in the Westloop run by Westerbrook – a star sommelier who's worked at lauded restaurants such as Elizabeth and Next. Williams has worked with Pour Souls, a consultancy that throws pop-ups to show customers how to mix proper drinks. Lewis has worked for Boka Restuarant Group at restaurants like GT Fish and GT Prime, overseeing cocktail programs for several of the James Beard award winning groups venues.
Westbrook says, "That's what makes us dangerous in the field. We have three people who have been in the business for a long period of time, who are at the height of their games."
The Challenge
Design engaging Instagram posts to promote Juice’s weekly, bi-weekly and pop-up events. The challenge was to design posts with some consistency within existing eclectic posts. Plan and track campaigns and collaborate on creative assets.
The Outcome
By using modern typefaces, clean typography and color, I created design templates for three regular events at Juice, Community Tastings every Tuesday, Wine + Music every Thursday and Soulful Saturdays, a weekly event. Juice wound up gaining brand recognition and followers online, which increased attendance at their events.
The key to consistency for Juice was to set achievable goals that align with their business objectives. Rather than striving to post daily posts, which can lead to burnout, I aimed for a sustainable schedule. Using more consistent colour palettes across photos and videos to maintain more consistent tones when speaking to Juice’s audience. Three specific events; Community Tastings, Wine + Music and Soulful Saturdays. I also adhered strictly to a content calendar by planning all Instagram posts and stories in advance with a content calendar.
Juice@1340
Identification Elements
Typefaces & Typography
There are two official typefaces for all materials produced by Juice@1340. The primary typeface is Bilo. The secondary typeface is Anzo Sans Uber.
Illustrated below are the approved styles. These typefaces are all available through Adobe Fonts, accessible throughout all Adobe programs.
Primary Typeface
Bilo
AaBbCc
[#0123]
Secondary Typeface
Anzo Sans Uber
ABc
[#0123]
Color Palette
A distinctive color system has been developed for use on packaging, stationery and other Juice@1340 communications. The colors are used in various combinations.
